How much does it cost to get your website noticed on Google?
Before we talk about costs, we really need to understand why we need do anything with our website, after all don’t the search engines do all the work?
Yes & no, after you build your website, sites like google will eventually index your site based on a huge number of factors including speed, security and its own understanding of your site content.
Basically, the key to being noticed is to score well on all these metrics whilst being relevant to the current search trends of your potential clients. This is where SEO or Search Engine Optimisation comes in.
First, what is SEO?
Put simply SEO or Search Engine Optimisation is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. The ability of your website to rank in search engine results depends largely on how you regularly conduct SEO activities.
SEO is never just done – it’s a constant process to check and adjust your site according to the latest search trends based on real time data supplied by the leading search companies.
Our SEO services include analysing your competition to see what working for them, our tools suggest and prioritise actions to make sure you get the very best from the time we spend on your site.
So getting back to costs, the SEO tools that gather this real-time information together with the time taken to implement the changes to your site cost money. SEO on the face of it can look expensive especially when you can’t see many changes to the front end of your site, however compare those costs to being on page 2+ of google rankings. When was the last time you searched anything on google and clicked page 2 of the search results?
Do you need SEO?
Obviously, we are going to say yes! And you still might say no! You’ve typed in your company name and Google ranks you top so job done! No, not at all. Try searching like you customers would, search without knowing your company name, i.e ‘carpet fitter in fife’, where do you rank now?
The level of investment and your commitment to good SEO can vary depending on how much exposure you need your website to have. Some clients do it once a year, some do it month to month, its totally up to you.
If you need more information or advice, please don’t hesitate to get in touch or visit our website https://universalcomputing.co.uk/search-engine-optimisation-seo/