What is Digital Marketing?
Digital marketing is the promotion of brands or products using electronic media. Digital marketing can make use of methods that enable you to analyse marketing campaigns and understand what is working and what isn’t, all in real time.
Best of all, Digital Marketing is for every size of business. Ask us today for more information.
Search engine optimisation (SEO) is the process of optimising the content and technical set-up of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms. Ultimately, the goal is to attract visitors to your website when they search for products, services, or information related to your business.
SEO can almost be viewed as a set of best practices for good digital marketing. It enforces the need for a well-constructed and easy-to-use website with engaging content. It is further enhanced with backlink credibility, when other websites and individuals recommend you by linking to your site or mentioning it in social media posts.
Effective SEO should be built-in from the beginning, we don’t treat the basic must-have digital marketing features as “extras” when designing our websites.
Great content is the fuel that drives all successful digital marketing strategies
- It is a key pillar of modern website Search Engine Optimisation (SEO)
- It helps you get noticed on social media
- It gives you something of value to offer customers in emails, blogs and paid search ads
The text your reading now is content marketing. Creating clever content to educate and inspire is well worth the effort, it is more likely to be engaging to your audience and shared via social media. Offering content that is relevant to your audience helps them see you as a valuable source of information and promotes your brand.
Ask us about adding a Blog to your website.
Many people rely on social media to discover, research, and educate themselves about a company or product before engaging.
For marketers, it’s not enough to just post on your Facebook and Twitter , they must weave social elements into every aspect of marketing and create more social sharing opportunities. The more your audience wants to engage with your content, the more likely it is that they will want to share it. This can lead to them becoming a customer influencing their friends to become customers, too.
Paid search, or pay-per-click (PPC) advertising, typically refers to the “sponsored result” on the top or side of a search engine results page (SERP). You only pay when your ad is clicked on. You can tailor your adverts to appear when specific search terms are entered, creating ads that are targeted to a particular audience.
PPC ads are visible, flexible, and effective for many different types of organisations. They are also contextual advertisements (they appear when a person is searching for a particular keyword or term).
Email is the quickest and most direct way to reach customers with critical information. The reason is simple: Consumers and business users are very attached to their emails.
But great marketers know that not just any email will do. Successful email campaigns must be engaging, relevant, informative, and entertaining. To succeed, your marketing emails should by trustworthy, strategic, relevant to the target audience & conversational. Its all to easy to click ‘add to trash’.