Stage 1 of 14 · Research
Company research
We sit down with you and your team to learn your goals, your customers, what you sell and what sets you apart.
You get A brief that every later stage is planned from.
Stage 2 of 14 · Research
Competitor research
We study the businesses your customers compare you with: what they offer, how their websites work and where they show up on Google.
You get The gaps your website can fill, and what will make you stand out.
Stage 3 of 14 · Plan
Site plan and technical evaluation
We work out everything the site needs to do, from taking bookings and selling gift vouchers to feeding your CRM or showing your adverts on the screens in your premises. Then we map every page and how each part connects.
You get A sitemap and a feature list, with the systems each feature links to.
Stage 4 of 14 · Plan
Keyword research
Using live Google UK search data, we find the words your customers type into Google, how many people search for each one every month and how hard each is to rank for.
You get A keyword map with one main search for every page, so your pages don’t compete with each other.
Stage 5 of 14 · Design
Palette selection
We build your colour palette from your brand, then check the text colours against their backgrounds so every page is easy to read.
You get A palette with set shades for text, buttons, links and backgrounds.
Stage 6 of 14 · Design
Initial design and theming
We design the key pages and set your brand up as a design system: type, spacing, colours and buttons, set once and used on every page.
You get Designs for your key pages, and a theme that keeps every page consistent.
Stage 7 of 14 · Build and test
Site build with click checks
We build every page in Bricks, a premium WordPress builder, with the animation, SEO and structured data in place. Then we click every button, link and form to check it goes where it should.
You get A finished website, editable pixel by pixel, with every link, button and form checked.
Stage 8 of 14 · Build and test
Testing on every screen size
We check each page on phones, tablets, laptops and wide screens, and fix anything that wraps, overlaps or runs off the edge.
You get A site that looks right and works properly from a small phone to a wide desktop screen.
Stage 9 of 14 · Build and test
Analytics set-up
We connect Google Analytics 4, set up an event for every call button, form, booking and download, and test each one before launch.
You get A clear view of which pages and channels bring your enquiries in.
Stage 10 of 14 · Launch
Staff training
We show your team how to update the text, images, news and offers on your website.
You get The confidence to make everyday changes yourselves.
Stage 11 of 14 · Launch
Compliance
We set up cookie consent and check it works, so analytics cookies are only set once a visitor agrees, and we check your privacy and cookie policies are linked from every page.
You get Cookie consent that works from launch day.
Stage 12 of 14 · Launch
Launch
We take the site live on your domain with HTTPS. If you have a website now, we redirect its old page addresses, so anyone following an old link or search result lands on the right page.
You get Your new website, live, with any old links still working.
Stage 13 of 14 · Launch
Post-launch checks
After launch we test the forms, tracking and page speed again on the live site, and submit your sitemap to Google Search Console.
You get Every form and event checked again on the live site.
Stage 14 of 14 · Grow, with the Growth Care Plan
Ongoing reports and maintenance
With the Growth Care Plan (£99 a month + VAT), we update your website's software every month, make an hour of changes and report on your rankings, calls, forms and bookings in plain English.
You get A website that keeps improving, with a monthly report on what it brings in.
